Wicked Fresh! Natural Anticavity Toothpaste
#57
Tom's of Maine

Tom's of Maine Wicked Fresh! Natural Anticavity Toothpaste

Rating

Model: 61039536
$17.97(incl. tax)Amazon price as of 2025-10-07
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Product Overview

Tom's of Maine Wicked Fresh! Natural Anticavity Toothpaste offers a natural approach to oral care with fluoride for cavity protection. It contains licorice root extract to help block bad breath germs. The toothpaste comes in a refreshing Spearmint Ice flavor. It is free of artificial colors and flavors. This toothpaste helps freshen breath and promote a healthy mouth. It is a good option for those seeking a natural toothpaste with fluoride.

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Product Specifications

Flavor
Spearmint
Volume
113ml
Fluoride Content
-ppm
Whitening Ability
-
Sensitivity Relief
-
Organic
No

Size & Weight

Weight
4 ounces
Hight
7 inches
Width
2 inches
Depth
2 inches

Features

Stain Removal Function

This toothpaste does not specifically advertise stain removal capabilities. While it may help to remove some surface stains, it is not formulated to target deep or set-in stains. Consider using a dedicated whitening toothpaste for more effective stain removal.

Enamel Strengthening Function

The fluoride in this toothpaste helps to strengthen tooth enamel by remineralizing it. This function protects against cavities and tooth decay by reinforcing the outer layer of the teeth, ensuring long-term oral health. Regular use can help maintain strong and healthy teeth.

Gum Disease Prevention Function

This toothpaste supports gum health by reducing inflammation and fighting bacteria. Ingredients help maintain healthy gums and reduce the risk of gum disease, which is essential for overall oral hygiene and preventing tooth loss. Proper brushing technique is also important for gum health.

Sensitivity Relief Function

This toothpaste does not contain specific ingredients to reduce tooth sensitivity. If you experience tooth sensitivity, consider using a toothpaste formulated with desensitizing agents like potassium nitrate or stannous fluoride. Consult with your dentist for personalized recommendations.

Bad Breath Prevention Function

The licorice root extract and Spearmint Ice flavor in this toothpaste help prevent bad breath by neutralizing odor-causing bacteria in the mouth, leaving a fresh and clean feeling. This function enhances confidence in social situations and ensures long-lasting breath freshness.

Tartar Control Function

This toothpaste does not contain specific ingredients to prevent the buildup of tartar. If tartar control is a concern, consider using a toothpaste formulated with pyrophosphates or zinc citrate. Regular dental cleanings are also important for tartar removal.

SHOPSTAFF Rating Score

#57
Ranked #57 out of 100 products in Category
4.0
Overall Rating

A decent natural toothpaste with fluoride, offering a balance of cavity protection and fresh breath. It is a good option for those seeking a natural toothpaste with fluoride.

Ingredients and Formulation
4.0
This toothpaste uses natural ingredients and is free of artificial colors and flavors. It contains fluoride for cavity protection and licorice root extract for fresh breath. However, it contains Sodium Laureth Sulfate (SLS), which may irritate some users.
Fluoride Content and Alternatives
3.8
This toothpaste contains fluoride, a proven cavity fighter. It helps to strengthen tooth enamel and prevent tooth decay. For those who prefer fluoride-free options, this may not be the best choice, but it is effective for cavity prevention.
Specific Oral Health Needs
4.0
This toothpaste addresses multiple oral health needs, such as cavity protection and fresh breath. It is a good option for maintaining overall oral hygiene. However, it does not specifically target sensitivity relief or tartar control.
Taste and Texture
4.5
The Spearmint Ice flavor offers a refreshing and enjoyable brushing experience. The texture is smooth and comfortable, encouraging regular use. The pleasant taste helps to enhance user satisfaction and compliance.
Certifications and Seals of Approval
3.3
While Tom's of Maine is a reputable brand, this specific product does not have any specific certifications or seals of approval from dental organizations. Additional certifications would enhance consumer confidence in the product's safety and efficacy.
Manufacturer Reliability and Warranty
4.5
Tom's of Maine is a well-established brand with a long history in oral care. They are known for their commitment to natural ingredients and quality products. Customers can trust in the brand's dedication to oral health and product excellence.
Environmental Impact and Packaging
4.0
Tom's of Maine is committed to sustainable practices and eco-friendly packaging. They use recyclable materials and focus on reducing their environmental impact. Supporting brands committed to sustainability can help reduce your environmental footprint.
Cost Performance
4.0
Priced at $17.97 for a 3-pack, this toothpaste offers good value considering its natural ingredients and fluoride protection. It is a cost-effective option for those seeking a natural toothpaste with added benefits.

Brand & Manufacturer Details

Tom's of Maine
Tom's of Maine offers natural oral and personal care products, focusing on gentle and effective ingredients for the whole family.

Key Highlights

  • Fluoride for cavity protection
  • Natural ingredients
  • Fresh breath formula
  • Good for daily use

Considerations

  • Not for use by children under 2 years of age.
  • Discontinue use if irritation occurs.
  • Consult dentist for specific oral health concerns.
  • Contains Sodium Laureth Sulfate (SLS)

Recommended For

  • Individuals seeking natural toothpaste with fluoride.
  • People who want fresh breath.
  • Those looking for cavity protection.
  • Adults and older children

Not Recommended For

  • Individuals seeking fluoride-free toothpaste.
  • Those with severe allergic reactions to ingredients.
  • People who dislike mint flavors.
  • Infants and toddlers

Suitable For

  • Daily morning and evening brushing.
  • After meals to remove food particles.
  • Travel, for maintaining oral hygiene on the go.
  • Use as part of a comprehensive oral care routine.

Not Suitable For

  • Using as a substitute for professional dental care.
  • Swallowing the toothpaste.
  • Using excessively in one application.
  • Ignoring other oral hygiene practices, like flossing.

Frequently Asked Questions (FAQ)

Q.Is this toothpaste suitable for those seeking a more natural option?
A.Yes, Tom's of Maine Wicked Fresh! toothpaste is a natural toothpaste formulated with naturally sourced licorice root extract. It is also free of artificial colors, parabens, and gluten.
Q.Does this toothpaste help with bad breath?
A.Yes, this toothpaste contains licorice root extract, which is formulated to help block bad breath germs from producing odor, according to the product description. Staff confirmation also indicates users experience nice minty breath.
Q.Does this toothpaste contain fluoride?
A.Yes, this toothpaste contains fluoride, which helps to fight cavities and promote a healthy mouth.
Q.Is this toothpaste too strong or harsh?
A.According to staff confirmation, this toothpaste is gentle on gums and does not have as much foam or mint flavor as other products. However, one staff confirmation noted the presence of Sodium Laureth Sulfate, which can be a potential irritant for some.
Q.Has the formula of this toothpaste changed over time?
A.One staff member mentioned the brand being bought out by a larger corporation but still considers it a solid product.

SHOPSTAFF Rating Ranking

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FlavorCake BatterVolume100.5 ml
Fluoride Content0 ppmWhitening AbilityYes
Sensitivity ReliefYesOrganicNo
Stain Removal FunctionEnamel Strengthening FunctionGum Disease Prevention FunctionSensitivity Relief FunctionBad Breath Prevention FunctionTartar Control Function
4.4Overall Rating
4.8Ingredients and Formulation
4.7Fluoride Content and Alternatives
4.5Specific Oral Health Needs
4.5Taste and Texture
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FlavorWild MintVolume100 ml
Fluoride Content0 ppmWhitening AbilityYes
Sensitivity ReliefYesOrganicNo
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4.3Overall Rating
4.7Ingredients and Formulation
4.7Fluoride Content and Alternatives
4.5Specific Oral Health Needs
4.4Taste and Texture
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Fluoride Content0 ppmWhitening AbilityYes
Sensitivity ReliefYesOrganicNo
Stain Removal FunctionEnamel Strengthening FunctionGum Disease Prevention FunctionSensitivity Relief FunctionBad Breath Prevention FunctionTartar Control Function
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4.5Ingredients and Formulation
4.7Fluoride Content and Alternatives
4.5Specific Oral Health Needs
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4.2Cost Performance
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FlavorFresh MintVolume113 ml
Fluoride Content- ppmWhitening AbilityYes
Sensitivity ReliefYesOrganicNo
Stain Removal FunctionEnamel Strengthening FunctionGum Disease Prevention FunctionSensitivity Relief FunctionBad Breath Prevention FunctionTartar Control Function
4.3Overall Rating
4.3Ingredients and Formulation
3.8Fluoride Content and Alternatives
4.5Specific Oral Health Needs
4.2Taste and Texture
4.3Certifications and Seals of Approval
4.5Manufacturer Reliability and Warranty
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FlavorStrawberryVolume122 ml
Fluoride Content- ppmWhitening Ability-
Sensitivity Relief-OrganicNo
Stain Removal FunctionEnamel Strengthening FunctionGum Disease Prevention FunctionSensitivity Relief FunctionBad Breath Prevention FunctionTartar Control Function
4.3Overall Rating
4.2Ingredients and Formulation
3.8Fluoride Content and Alternatives
4.0Specific Oral Health Needs
4.5Taste and Texture
4.6Certifications and Seals of Approval
4.7Manufacturer Reliability and Warranty
3.5Environmental Impact and Packaging
4.8Cost Performance