Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit ILCE7M4K/B

#18

Sony

Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit ILCE7M4K/B

Name: Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit ILCE7M4K/B
Brand: Sony
SKU: B09JZRWRJN
Price: 2598 JPY
Availability: InStock
Rating: 4.675000000000001 (1 reviews)

Rating

Model: ILCE7M4K/B

$2,598(incl. tax)Amazon price as of 2025-08-26

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Product Overview

The Sony Alpha 7 IV is a full-frame mirrorless camera designed for hybrid content creation. It features a 33MP Exmor R back-illuminated CMOS sensor and a BIONZ XR image processing engine, enabling high-resolution stills and up to 4K 60p video recording with 10-bit 4:2:2 color depth. The camera includes Real-time Eye AF for humans, animals, and birds, as well as Fast Hybrid AF with wide coverage. It supports S-Cinetone color profile for beautiful color expression and offers features for live streaming and real-time content sharing, making it suitable for a wide range of applications.

Product Specifications

Image Sensor Size

35.9 x 23.9mm

Effective Pixels

33MP

ISO Range

50-204800

Shutter Speed

1/8000 - 30sec

Image Stabilization

Sensor-shift

Continuous Shooting Speed

-fps

Video Resolution

4K/60p

Mount Type

Sony E

LCD Screen Size

-inch

Weight

958g

Size & Weight

Weight

2.11 pounds

Hight

10.6 inches

Width

6.5 inches

Depth

6.7 inches

Features

In-Body Image Stabilization Function

Feature Description

A function that compensates for camera shake within the camera body. It reduces blur in photos and videos, especially in low-light conditions or when using telephoto lenses. Allows for sharper images without a tripod.

About This Product

The sensor-shift image stabilization provides effective shake correction for both stills and video, allowing for sharper images and smoother footage without the need for a tripod, enhancing versatility in various shooting scenarios.

Eye Detection Autofocus Function

Feature Description

A function that automatically detects and focuses on the subject's eyes. It ensures sharp focus on the eyes, which is critical for portrait photography. Useful for capturing clear and expressive portraits.

About This Product

The Real-time Eye AF automatically detects and focuses on the subject's eyes, ensuring sharp focus in portraits and other scenarios where precise focus is crucial, improving the overall quality of portrait and wildlife photography.

Tilting LCD Screen Function

Feature Description

A function that allows the LCD screen to be tilted upwards or downwards. It makes it easier to compose shots from high or low angles. Enables more creative and comfortable shooting positions.

About This Product

The camera features a side-flipping LCD screen, allowing for easy composition from high and low angles, providing greater flexibility and creativity when shooting in various situations, especially useful for vlogging and self-portraits.

External Microphone Input Function

Feature Description

A function that allows connecting an external microphone for improved audio quality. It enhances audio recording for videos, making them sound clearer and more professional. Beneficial for vlogging or recording interviews.

About This Product

The external microphone input allows for connecting an external microphone for improved audio quality, making it ideal for vlogging and video recording, ensuring clear and professional audio for video projects.

USB Power Supply Function

Feature Description

A function that allows the camera to be powered via USB. It allows you to continuously power the camera using a power bank or wall adapter. Useful for extended shooting sessions or time-lapse photography.

About This Product

The USB power supply function allows the camera to be powered via USB, enabling extended shooting sessions without worrying about battery life, providing convenience for long photoshoots and video recordings.

Focus Peaking Function

Feature Description

A function that highlights areas in focus on the LCD screen or viewfinder. It assists with manual focusing, making it easier to achieve sharp focus. Helpful when using manual focus lenses or in challenging focusing situations.

About This Product

The focus peaking function highlights areas in focus on the LCD screen or viewfinder, assisting with manual focusing and ensuring sharp images when using manual focus lenses, improving accuracy in manual focusing situations.

SHOPSTAFF Rating Score

#18

Ranked #18 out of 99 products in Category

4.7

Overall Rating

The Sony Alpha 7 IV is a versatile camera suitable for both photography and videography, offering high-quality image and video capture. It positions itself as a high-performance hybrid camera, though it may not match the capabilities of higher-end models in specific areas. Expected usage period is several years with proper care. It excels in general photography, portraiture, and video production.

Image Sensor Size and Type

5.0

Rating Criteria Explanation

The image sensor is the heart of a mirrorless camera, and its size and type significantly impact image quality, especially in low-light conditions and dynamic range. Larger sensors, like full-frame sensors (approximately 36mm x 24mm), gather more light, resulting in cleaner images with less noise at higher ISO settings. They also offer shallower depth of field, which is desirable for portraits with blurred backgrounds. Other common sensor sizes include APS-C and Micro Four Thirds. APS-C sensors provide a good balance between image quality and camera size/cost, while Micro Four Thirds systems allow for very compact camera bodies and lenses. Consider your primary shooting scenarios – if you frequently shoot in dimly lit environments or prioritize shallow depth of field, a larger sensor is preferable. Sensor type (CMOS, BSI-CMOS) also matters, with newer BSI (Back-Side Illuminated) CMOS sensors generally offering improved low-light performance.

Rating Comments

The full-frame Exmor R CMOS sensor delivers excellent image quality, wide dynamic range, and impressive low-light performance, making it suitable for professional photography and videography.

Megapixel Count

4.8

Rating Criteria Explanation

Megapixel count refers to the number of pixels that make up an image. While a higher megapixel count generally allows for larger prints and more cropping flexibility, it's not the only factor determining image quality. A camera with a lower megapixel count but a larger sensor can often produce better results than a camera with a higher megapixel count but a smaller sensor, especially in low light. For most users, a camera with 20-24 megapixels is sufficient for everyday photography and printing at common sizes. If you frequently crop your images heavily or need to create very large prints, then a higher megapixel count might be beneficial.

Rating Comments

The 33MP resolution provides ample detail for large prints and cropping while maintaining excellent image quality and manageable file sizes, balancing resolution and performance.

Autofocus System

4.9

Rating Criteria Explanation

The autofocus (AF) system is crucial for capturing sharp images, especially of moving subjects. Key aspects to consider include the number of AF points, AF coverage (the area of the frame covered by AF points), and AF speed and accuracy. Modern mirrorless cameras often employ hybrid autofocus systems that combine phase-detection AF (fast and accurate for tracking moving subjects) and contrast-detection AF (precise for stationary subjects). Eye-detection AF, which automatically focuses on the subject's eyes, is also a valuable feature, particularly for portrait and wildlife photography. Consider the types of subjects you typically photograph – if you shoot a lot of sports or wildlife, a camera with a sophisticated AF system and excellent subject tracking capabilities is essential. The Panasonic LUMIX S9 features a Phase Hybrid AF, which should be very effective.

Rating Comments

The Fast Hybrid AF system with 759 phase-detection points and Real-time Eye AF ensures fast, accurate, and reliable focusing, even in challenging lighting conditions or with moving subjects.

Image Stabilization

4.7

Rating Criteria Explanation

Image stabilization (IS) helps to reduce blur caused by camera shake, especially when shooting handheld in low light or at longer focal lengths. There are two main types of IS: in-body image stabilization (IBIS), where the sensor itself is stabilized, and lens-based IS, where the stabilization is built into the lens. IBIS is generally more effective because it works with any lens, while lens-based IS only works with lenses that have built-in stabilization. Some cameras offer a combination of both IBIS and lens-based IS for even greater stabilization. If you frequently shoot handheld or use lenses without built-in stabilization, a camera with IBIS is highly recommended. The LUMIX S9 features 'New Active I.S. Technology', which likely refers to a enhanced form of in-body image stabilization, a great addition for sharper images and smoother video.

Rating Comments

The sensor-shift image stabilization provides effective shake correction, allowing for sharper handheld shooting in low-light conditions and smoother video recording.

Video Capabilities

4.8

Rating Criteria Explanation

Mirrorless cameras are increasingly popular for video recording, so it's important to consider their video capabilities. Key specifications to look for include maximum video resolution and frame rate (e.g., 4K/60p, 1080p/120p), bit depth and color sampling (e.g., H.264, H.265). Higher bit depths and color sampling allow for more flexibility in post-production color grading. Other important features include microphone and headphone jacks for audio recording, clean HDMI output for external recording, and video-specific autofocus features. If you plan to shoot a lot of video, research the camera's video specifications and consider purchasing accessories like an external microphone and monitor.

Rating Comments

The camera supports 4K 60p 10-bit 4:2:2 video recording, offering high-quality video with flexibility in post-production, making it suitable for professional video projects.

Ergonomics and Handling

4.7

Rating Criteria Explanation

The ergonomics and handling of a camera are subjective but crucial for a comfortable shooting experience. Consider the size and weight of the camera, the placement of buttons and dials, and the grip. A camera that feels comfortable in your hand will be more enjoyable to use and will help you take better photos. Also consider the menu system and user interface, is it intuitive and easy to navigate? If possible, try holding the camera in person before purchasing it to see how it feels. Some cameras also offer customizable buttons and dials, allowing you to tailor the camera to your specific shooting style.

Rating Comments

The camera offers a comfortable grip and intuitive controls, making it easy to use for extended periods. The menu system is well-organized, allowing for quick access to important settings.

Manufacturer Reliability and Warranty

4.5

Rating Criteria Explanation

The reliability of the manufacturer and the terms of the warranty are important considerations. A reputable manufacturer is more likely to produce a camera that is durable and performs consistently over time. A good warranty can protect you from unexpected repair costs if the camera malfunctions. Research the manufacturer's reputation for customer support and read reviews from other users to get an idea of their experiences. Check the warranty terms carefully to understand what is covered and for how long.

Rating Comments

Sony has a strong reputation for producing reliable cameras, and the included warranty provides peace of mind in case of any issues, ensuring long-term usability.

Cost Performance

4.0

Rating Criteria Explanation

Cost performance is the overall value you get for your money. Consider the features and performance of the camera relative to its price. A more expensive camera may offer better performance or more features, but it may not be the best value for your needs. Evaluate your budget and determine which features are most important to you. Read reviews and compare prices from different retailers to find the best deal. Also, remember to factor in the cost of lenses and other accessories when calculating the overall cost of the system.

Rating Comments

While the camera is priced higher than some competitors, its performance and features justify the cost for professionals and serious enthusiasts, offering a great balance of quality and functionality.

Brand & Manufacturer Details

Sony

Sony: Technology and innovation to deliver the best image quality and user experience.

Considerations

Overheating may occur during extended video recording in hot conditions.
The side-flipping screen design may not be ideal for all vloggers.
Requires compatible lenses for full functionality.

Recommended For

Professional photographers
Videographers
Serious hobbyists

Not Recommended For

Beginner photographers who prefer simpler cameras
Users on a very tight budget
Those needing extremely rugged, weather-sealed bodies

Suitable For

Professional photoshoots
High-quality video production
Travel photography in various conditions

Not Suitable For

Fast-paced sports photography (specialized cameras exist)
Underwater photography without appropriate housing
Entry-level users needing point and shoot simplicity

Frequently Asked Questions (FAQ)

Q.I'm hesitant to switch from my DSLR. How does the Sony Alpha 7 IV compare, especially regarding ease of use and image quality?

A.According to staff confirmation, the Sony Alpha 7 IV offers excellent build quality and intuitive controls. While there might be an adjustment period if you're switching from a DSLR, the system is designed to be fast and efficient. The camera's autofocus, especially face and eye detection, is incredibly accurate. The 33MP sensor delivers sharp, detailed images. Many users find the transition well worth it for the improved performance and features.

Q.I'm hesitant to switch from my DSLR. How does the Sony Alpha 7 IV compare, especially regarding ease of use and image quality?

Q.I plan to use this camera for both photography and videography. How well does the Alpha 7 IV perform as a hybrid camera?

A.The Sony Alpha 7 IV is frequently praised as a true hybrid camera. Staff confirmation highlights its ability to deliver both high-resolution 33MP stills and up to 4K 60p video. It includes features useful for live streaming and real-time content sharing, making it a versatile tool for both photo and video creators. Its video capabilities include 4K 60fps recording with 10-bit color depth and effective in-body image stabilization.

Q.I plan to use this camera for both photography and videography. How well does the Alpha 7 IV perform as a hybrid camera?

Q.I often shoot in low light conditions. How does the Sony Alpha 7 IV handle low light photography and videography?

A.Several staff members have confirmed that Sony cameras, including the Alpha 7 IV, are well-regarded for their low light performance. The camera's sensor and image processing engine are designed to capture clear images with minimal noise in low light situations. Making it a great choice if you often shoot in environments with less-than-ideal lighting.

Q.I often shoot in low light conditions. How does the Sony Alpha 7 IV handle low light photography and videography?

Q.I'm concerned about the complexity of mirrorless cameras. Is the menu system on the Alpha 7 IV user-friendly?

A.The Sony Alpha 7 IV features an upgraded menu system that many staff find more intuitive compared to previous models. This makes it easier to navigate and adjust settings, even for users who are new to the Sony system or mirrorless cameras in general. The improved menu system is often cited as a positive aspect of the camera.

Q.I'm concerned about the complexity of mirrorless cameras. Is the menu system on the Alpha 7 IV user-friendly?

Q.I am worried about overheating issues when recording video. Does the Sony Alpha 7 IV have overheating problems?

A.While one staff member mentioned the camera overheated a couple of times, it was during non-stop video shooting in 100-degree weather. In more regular conditions, they experienced zero problems. Overheating can occur with many cameras under extreme conditions, but it doesn't appear to be a widespread issue with the Alpha 7 IV under normal use.

Q.I am worried about overheating issues when recording video. Does the Sony Alpha 7 IV have overheating problems?

Q.I'm interested in using different lenses. Are there many lens options available for the Sony Alpha 7 IV?

A.Staff confirmation indicates that Sony has a wide range of lens options available, including many third-party lenses. This is often cited as an advantage of the Sony system. You don't necessarily need to spend a fortune on lenses to get great quality.

Q.I'm interested in using different lenses. Are there many lens options available for the Sony Alpha 7 IV?

SHOPSTAFF Rating Ranking

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Image Sensor Size	- mm	Effective Pixels	45 MP
ISO Range	100-51200	Shutter Speed	- sec
Image Stabilization	Sensor-shift	Continuous Shooting Speed	12 fps
Video Resolution	8K	Mount Type	RF
LCD Screen Size	- inch	Weight	- g

In-Body Image Stabilization FunctionEye Detection Autofocus FunctionTilting LCD Screen FunctionExternal Microphone Input FunctionUSB Power Supply FunctionFocus Peaking Function

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5.0Image Sensor Size and Type

5.0Megapixel Count

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5.0Image Stabilization

5.0Video Capabilities

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LCD Screen Size	- inch	Weight	- g

In-Body Image Stabilization FunctionEye Detection Autofocus FunctionTilting LCD Screen FunctionExternal Microphone Input FunctionUSB Power Supply FunctionFocus Peaking Function

4.8Overall Rating

5.0Image Sensor Size and Type

5.0Megapixel Count

5.0Autofocus System

5.0Image Stabilization

5.0Video Capabilities

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Image Sensor Size	- mm	Effective Pixels	45 MP
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Video Resolution	8K	Mount Type	Canon RF
LCD Screen Size	- inch	Weight	- g

In-Body Image Stabilization FunctionEye Detection Autofocus FunctionTilting LCD Screen FunctionExternal Microphone Input FunctionUSB Power Supply FunctionFocus Peaking Function

4.8Overall Rating

5.0Image Sensor Size and Type

5.0Megapixel Count

5.0Autofocus System

4.7Image Stabilization

5.0Video Capabilities

4.8Ergonomics and Handling

4.8Manufacturer Reliability and Warranty

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In-Body Image Stabilization FunctionEye Detection Autofocus FunctionTilting LCD Screen FunctionExternal Microphone Input FunctionUSB Power Supply FunctionFocus Peaking Function

4.8Overall Rating

5.0Image Sensor Size and Type

4.8Megapixel Count

5.0Autofocus System

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4.8Manufacturer Reliability and Warranty

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In-Body Image Stabilization FunctionEye Detection Autofocus FunctionTilting LCD Screen FunctionExternal Microphone Input FunctionUSB Power Supply FunctionFocus Peaking Function

4.8Overall Rating

5.0Image Sensor Size and Type

5.0Megapixel Count

5.0Autofocus System

4.7Image Stabilization

5.0Video Capabilities

4.5Ergonomics and Handling

4.8Manufacturer Reliability and Warranty

4.5Cost Performance

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Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit ILCE7M4K/B

Product Overview

Product Specifications

Size & Weight

Features

SHOPSTAFF Rating Score

Brand & Manufacturer Details

Considerations

Recommended For

Not Recommended For

Suitable For

Not Suitable For