Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron HT7123BG
#6
HOT TOOLS

HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron HT7123BG

Rating

Model: HT7123BG
$54(incl. tax)Amazon price as of 2025-09-04
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Product Overview

The HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron is designed for creating salon-quality styles at home. It features 1 1/4 inch wide floating Black Gold plates that glide smoothly through hair, reducing frizz and adding shine. The Black Gold technology ensures even heat distribution, inspired by 24K Gold, combined with titanium and ceramic. With variable heat settings up to 455°F and a digital LED display, it's suitable for all hair types. The rounded edges allow for versatile styling, including straightening, curls, and waves. It also includes universal dual voltage and auto shut off.

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Product Specifications

Plate Material
Ceramic, Titanium
Plate Width
31.75mm
Heating Speed
-sec
Temperature Range
-°C
Temperature Settings
-steps
Automatic Shutoff
Yes
Swivel Cord
-
Weight
690g
Cord Length
-m
Voltage
Universal dual voltageV

Size & Weight

Weight
1.52 Pounds
Hight
2.5 inches
Width
2.5 inches
Depth
13.8 inches

Features

Temperature Adjustment Function

The temperature adjustment function allows users to select the optimal heat setting for their hair type, preventing excessive damage. The digital temperature display provides a constant read-out, ensuring consistent and programmable heat. It offers flexibility and control for various styling needs.

Automatic Shut-Off Function

The automatic shut-off function ensures safety by turning off the device after two hours of inactivity. This prevents accidents and offers peace of mind, especially when in a hurry or prone to forgetting. It is a valuable safety feature for any household.

Plate Locking Function

This flat iron does not have a plate locking function. This feature makes storage easier and safer by keeping the plates closed when not in use. Consider straighteners with a locking mechanism to keep the plates closed when not in use, making them safer for storage, especially around children and pets.

360-Degree Swivel Cord Function

This flat iron does not explicitly state that it has a 360-degree swivel cord function. This feature prevents tangling during use, allowing for smooth and effortless movement. This feature enhances convenience and ease of use, making styling more enjoyable.

Negative Ion Emission Function

The negative ion emission function reduces static electricity and frizz, resulting in smoother, shinier hair. The advanced ion generator maximizes ion output, resulting in silky smooth hair with less frizz. This feature is beneficial for dry or frizzy hair, helping to create a polished look.

Steam Function

This model does not have a steam function. Steam function helps to moisturize the hair and reduce damage from heat. Leaves hair softer and more hydrated after styling, preventing dryness. This function is not available in this product.

SHOPSTAFF Rating Score

#6
Ranked #6 out of 99 products in Category
3.8
Overall Rating

This flat iron offers salon-quality results at an affordable price. While it may lack some of the advanced features of higher-end models, it provides reliable performance for everyday styling. The Black Gold plates ensure even heat distribution, reducing the risk of damage. It's a great option for those seeking a versatile and effective styling tool without breaking the bank.

Plate Material and Size
4.3
The combination of ceramic and titanium plates offers rapid heating and even heat distribution, suitable for various hair types. The 1.25-inch width is versatile for both straightening and creating curls. It glides smoothly and effortlessly along each section of hair.
Temperature Control and Heat Settings
4.5
The flat iron features variable heat settings up to 455°F, accommodating different hair types and textures. The digital temperature display provides a constant read-out, ensuring consistent and programmable heat. It heats up quickly and maintains temperatures for uninterrupted heat.
Heating Technology (e.g., Infrared, Ionic)
4.6
The advanced ion generator maximizes ion output, resulting in silky smooth hair with less frizz. The Black Gold technology emulates even heat distribution, reducing friction and damage while adding shine. It helps create long-lasting curls with more defined results.
Design and Ergonomics
4.4
The rounded edges allow for versatile styling, including straightening, bending, flipping, and setting pin curls. The soft-touch outer finish provides a comfortable grip, making it easy to handle. The lightweight design reduces strain during prolonged use.
Wet-to-Dry Functionality
0.0
This straightener does not offer wet-to-dry functionality. It is designed for use on dry hair only. Using it on wet hair may cause damage and is not recommended.
Safety Features
4.7
The automatic two-hour shut-off offers peace of mind, preventing accidents if left unattended. The universal dual voltage makes it great for travel. However, it lacks a plate locking function for safer storage.
Manufacturer Reliability and Warranty
4.2
Hot Tools Professional is a dependable brand with over 25 years of experience. It is a stylist-preferred brand known for creating superior styling tools. The product comes with a limited lifetime warranty, ensuring quality and reliability.
Cost Performance
4.0
At $54.95, this flat iron offers excellent value for its features and performance. It provides salon-quality results at an affordable price, making it a great option for those seeking a versatile and effective styling tool without breaking the bank.

Brand & Manufacturer Details

HOT TOOLS
Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools.

Key Highlights

  • Fast heating
  • Versatile styling
  • Ionic technology for less frizz
  • Affordable price

Considerations

  • Use heat protectant spray
  • Avoid prolonged use on high heat
  • Clean plates regularly

Recommended For

  • Those seeking salon-quality results at home
  • Individuals with normal to thick hair
  • Travelers
  • People who want versatile styling options

Not Recommended For

  • People with very fine or damaged hair
  • Individuals sensitive to high heat
  • Those seeking intricate styling

Suitable For

  • Everyday styling
  • Creating sleek straight hair
  • Adding curls and waves
  • Travel styling

Not Suitable For

  • Intricate styling requiring high precision
  • Use on excessively wet hair
  • Prolonged use on very damaged hair
  • Use by children

Frequently Asked Questions (FAQ)

Q.I'm worried about the flat iron damaging my hair. Does it get too hot?
A.The HOT TOOLS Pro Artist Black Gold Ionic Flat Iron features variable heat settings up to 455°F, allowing you to adjust the temperature based on your hair type. Staff confirmation notes it heats up quickly and effectively straightens hair, with multiple temperature settings to prevent damage. Some staff members with thick, coarse hair confirm achieving straightness with just one pass at a suitable temperature.
Q.I have thick, curly hair. Will this flat iron be effective for straightening it?
A.Yes, the HOT TOOLS Pro Artist Black Gold Ionic Flat Iron is designed to work on various hair types, including thick, curly hair. Staff confirmation indicates that it effectively straightens even very curly and thick hair. The high heat settings and smooth plates help to achieve a sleek look without excessive pulling or damage.
Q.Is this flat iron easy to use for creating curls and waves, or is it mainly for straightening?
A.The HOT TOOLS Pro Artist Black Gold Ionic Flat Iron is versatile and can be used for both straightening and creating curls and waves. The rounded edges of the plates facilitate easy curling and waving. Staff confirmation mentions its suitability for creating soft waves and adding subtle movement to hair.
Q.I travel frequently. Is this flat iron suitable for international travel?
A.Yes, the HOT TOOLS Pro Artist Black Gold Ionic Flat Iron features universal dual voltage, making it suitable for international travel. This means you can use it in different countries without needing a voltage converter. Additionally, it comes with automatic shut-off for safety and peace of mind.
Q.I've had straighteners in the past that pull or snag my hair. Does this one glide smoothly?
A.The HOT TOOLS Pro Artist Black Gold Ionic Flat Iron is designed for smooth gliding through hair without pulling or snagging. Staff confirmation highlights the smooth plates and rounded exterior shape, ensuring effortless gliding and reducing friction. The Micro-Shine finish also contributes to smoother results and added shine.
Q.How long does it take for the flat iron to heat up?
A.The HOT TOOLS Pro Artist Black Gold Ionic Flat Iron heats up quickly thanks to its Special Pulse Technology. Staff confirmation mentions that it goes from zero to high temperatures in under a minute, saving you time and ensuring efficient styling.

SHOPSTAFF Rating Ranking

#1

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Plate MaterialTitaniumPlate Width44.45 mm
Heating Speed30 secTemperature Range143-232 °C
Temperature Settings9 stepsAutomatic ShutoffYes
Swivel CordYesWeight508 g
Cord Length2.4 mVoltage100-240 V
Temperature Adjustment FunctionAutomatic Shut-Off FunctionPlate Locking Function360-Degree Swivel Cord FunctionNegative Ion Emission FunctionSteam Function
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Plate MaterialTitaniumPlate Width1.7 mm
Heating Speed15-30 secTemperature Range143-232 °C
Temperature Settings5 stepsAutomatic ShutoffYes
Swivel CordYesWeight499 g
Cord Length- mVoltage110-220 V
Temperature Adjustment FunctionAutomatic Shut-Off FunctionPlate Locking Function360-Degree Swivel Cord FunctionNegative Ion Emission FunctionSteam Function
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Temperature Settings5 stepsAutomatic ShutoffYes
Swivel Cord-Weight489 g
Cord Length- mVoltage120 V
Temperature Adjustment FunctionAutomatic Shut-Off FunctionPlate Locking Function360-Degree Swivel Cord FunctionNegative Ion Emission FunctionSteam Function
4.1Overall Rating
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4.2Temperature Control and Heat Settings
4.3Heating Technology (e.g., Infrared, Ionic)
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Temperature Settings31 stepsAutomatic ShutoffYes
Swivel CordYesWeight- g
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3.9Overall Rating
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4.7Temperature Control and Heat Settings
4.3Heating Technology (e.g., Infrared, Ionic)
4.6Design and Ergonomics
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Swivel CordYesWeight699 g
Cord Length2 mVoltageDual V
Temperature Adjustment FunctionAutomatic Shut-Off FunctionPlate Locking Function360-Degree Swivel Cord FunctionNegative Ion Emission FunctionSteam Function
3.9Overall Rating
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4.5Temperature Control and Heat Settings
4.0Heating Technology (e.g., Infrared, Ionic)
4.3Design and Ergonomics
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4.8Safety Features
4.7Manufacturer Reliability and Warranty
4.0Cost Performance